Galleries that load fast
Your images are the product, but full-size files straight off the camera make a page crawl on a phone. Every image is resized and compressed so it looks sharp and still loads quickly.
Photographers
For a photographer, the website is the product. Slow galleries or badly compressed images make good work look amateur, and a client who can’t find your packages or how to book moves on to the next name.
The brief
The mistake I see most often is every shoot in one long gallery, with no prices and a contact form that asks nothing useful. Clients have to work too hard to find work like theirs, and too hard to book.
Your images are the product, but full-size files straight off the camera make a page crawl on a phone. Every image is resized and compressed so it looks sharp and still loads quickly.
A couple planning a wedding and a marketing manager booking headshots are looking for different things. Separate portfolios let each of them see only the work that matters to them.
Clients compare photographers on price before they ever get in touch. A clear starting price for each package filters out the wrong enquiries and reassures the right ones.
Date, type of shoot, location and budget in one short form, so you can reply with your availability rather than a list of questions.
A few words from a past couple or client next to the work they talk about does more than a separate testimonials page nobody clicks.
“Wedding photographer [county]” and “headshots [town]” are the searches that bring bookings. Pages written around where you work are what put you in front of them.
Structure
This suits most wedding, portrait and commercial photographers. The portfolio and packages pages do most of the selling, so they get built properly rather than tacked on.
3 pages
A home page with a selection of your strongest work, an about page that shows who will be behind the camera, and an enquiry form. Right if most of your bookings already come by word of mouth.
5 pages · most chosen
Adds a full portfolio and a packages page. Most clients look at the work and the price before anything else, so these are the two pages that do the most selling.
7 pages
Adds reviews, set alongside the work they talk about, and an FAQs page that answers what happens on the day, how long editing takes and how images are delivered.
11 pages · one page per type of shoot
Weddings, portraits, commercial and family are four different clients with four different questions. A page each lets every client find work that looks like theirs, and gives Google a page to match each search.
Ultimately the choice is yours. These are the pages I would recommend for photographers based on how clients actually choose one, not a fixed menu. Extra pages are £50 each, at build time or later. Privacy policy, terms and the cookie notice are included on every package and do not count towards the page total.
The offer
I want photography work in my portfolio, so every package is discounted for photographers and each one comes with something included on top. Fixed price agreed in writing before anything starts.
Tap a number to switch package
3 pages · home, about, contact
£129 £179
£50 offPlus one month of aftercare free — hosting, updates, security and content edits, at no cost for your first month.
You save £75 in total
Enquire about this package5 pages · adds portfolio and packages
£229 £249
£20 offPlus site-wide SEO included free, normally £75 — keyword research, page titles, headings and technical checks across every page.
You save £95 in total
Enquire about this package7 pages · adds reviews and FAQs
£349 £429
£80 offPlus three months of aftercare free, then £75 a quarter or £250 a year. Site-wide SEO is already included on this package.
You save £155 in total
Enquire about this package11 pages · one page per type of shoot
£479 £629
£150 offPlus three months of aftercare free. Four more pages that would normally add £200 on top of Expert — here they add £50.
You save £225 in total
Enquire about this packageOffer applies to photographers and is available on new builds only. Free aftercare periods start from the day the site goes live, then continue at the standard £75 a quarter or £250 a year. Cancel with 14 days' notice at any point. Offer ends 31 December 2026. No VAT is charged and the price agreed in writing is the price you pay.
FAQs
Every image is resized for the screen it is shown on and compressed before it goes up, and images further down the page only load as someone scrolls to them. Your full-size originals stay with you.
Most photographers who publish a starting price get fewer, better enquiries. Weddings and commercial work vary too much for a full price list, so a from-price for each package is usually the honest middle ground.
It can be done, though most photographers prefer to confirm the date personally first. An enquiry form built around date, location and type of shoot gets you most of the way, and online deposits can be added and quoted separately.
Proofing and downloads are usually better handled by a dedicated client gallery service, and you may already use one. I will link it properly from your site rather than rebuild it.
Fewer than you might think. Twenty or thirty of your strongest images for each type of work says more than two hundred. I will help you choose, but the final edit is yours.
Nothing on the web can be fully protected, and right-click blockers mostly annoy genuine clients. Images go up at screen size rather than print size, so anything taken is of limited use.
Not as a photographer, and I am not going to claim otherwise. What I do know is how clients search for one and what makes them get in touch. You bring the eye and the work; expect a lot of questions from me.
Around a fortnight for five pages and three to four weeks for seven, counting from when your chosen images and package details land with me. Whatever we agree goes into the quote as a date, not an estimate.
Next step
Weddings, portraits, commercial or family work — each one points the site somewhere different. Tell me which and I will tell you what I would build.
Or email hayden.ross@hrwebsitedesign.com · All industries
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