Industries
A window cleaner, a celebrant and an electrician need three completely different websites. These are the sectors I build for, the ones I'm taking on now, and what each of them actually needs to work.
Track record
A window cleaner, a physiotherapist, a funeral director and a haulage firm all needed something different from me. The differences weren't cosmetic.
What stays the same is the build. What changes is what earns trust. A roofer proves himself with finished jobs. A clinic proves itself with credentials. A funeral director proves itself with tone, and gets one chance to get it right.
That's the part you can't get from a template, and it's why I ask a lot of questions before I start rather than after.
Taking on now
I've done the groundwork on each of these — what the trade actually needs from a website, what customers search for, and what most existing sites in the sector get wrong. The portfolio above shows where I've already worked; these are the ones I'm building towards next. Every client gets the same service either way — professional, dedicated, and tailored to what that business actually needs.
EICR · Landlord certificates · EV chargers
Registration does most of the persuading. EV charger work is where depth wins — most sites give it one line when buyers want a page.
Emergency call-outs · Boiler installs
Two different jobs in one trade: emergencies convert on speed, boiler installs convert on trust. The site has to serve both.
Repairs · Re-roofs · Insurance work
A trade with a reputation problem it didn't earn, so the site's whole job is proving you're the safe choice.
Garden design · Maintenance contracts
The most visual trade on this list. Before-and-after carries the site, and design work needs separating from maintenance.
Airport transfers · Weddings · Corporate
Bookings are planned in advance, so the site has to answer fleet, coverage and price before anyone rings.
Gig diary · Press kit · Merch
Bookers want to hear you and check you're available inside thirty seconds. Most artist sites bury both.
Weddings · Portraits · Commercial
The website is the product. Slow galleries or badly rendered images make good photography look amateur.
Direct sales reps · Sweet traders · Online sellers
People selling from home, at markets or through social media need a site that works as hard as they do, at a price that makes sense for a small business.
Pricing is the same whatever the trade — packages and add-ons are published on the pricing page. Musicians and performers have their own package structure; ask and I'll send it over.
Why it matters
Google matches pages to searches, not businesses to searches. A single page listing eight services rarely ranks for any of them. A page built around one service in one area stands a real chance, and that's the difference between a website that sits there and one that brings work in.
Knowing a trade means knowing which searches are worth building pages for — "EICR" and "EV charger installation" rather than just "electrician".
A roofer proves themselves with completed jobs and guarantees. An electrician with a registration number. A celebrant with warmth and photographs. A funeral director with clarity and tone. Same underlying build, completely different emphasis.
Getting that wrong is what makes a site feel like it was made by someone who's never met a customer in your trade.
Location
I'm in Poole and happy to meet face to face anywhere reasonably local. Everywhere else works by phone, email and WhatsApp, which is how most of the process runs regardless of distance.
Nothing about the price, and nothing about who does the work. You still deal with me directly at every stage. The only real difference is that photos come to me by WhatsApp instead of me taking them myself.
Area pages need the towns you actually cover, not the ones nearest me. That comes from you, in one conversation, and it's the same job whether you're in Poole or Perth.
Sector pages
Rather than one page trying to speak to everyone, I'm writing a proper page for each trade I take on. Eight are live and the rest are being written now.
EICR, EV chargers, registration and the towns you cover.
Live · from £129
Gas Safe, boiler installs, emergencies and landlord work.
Live · from £129
Completed work, guarantees, storm damage and insurance jobs.
Live · from £129
Before-and-after, driveways, and maintenance contracts.
Live · from £129
Fleet, airport transfers, weddings and corporate accounts.
Live · from £129
Video homepage, gig diary, song list, press kit and merch.
Live · from £125
Fast galleries, open package pricing and a short route from enquiry to booking.
Live · from £129
Direct sales reps, sweet traders and online sellers, with shops and social media.
Live · from £99
Round-based work, service areas and quotes without a phone call.
Page being written
Urgent enquiries, a page per pest and a page per town.
Page being written
Treatments explained, credentials visible, booking simple on a phone.
Page being written
Tone handled carefully and pricing presented to meet the rules.
Page being written
Product pages, categories and a checkout built to be quick.
Page being written
Don't wait for the page. Every trade listed here is one I'm building in today, and the introductory offer runs until 31 December 2026 whether the page is finished or not. If your trade isn't here at all, ask anyway — the work is much the same.
Next step
Tell me what you do. If I'm not the right person for it I'll say so, and if I am you'll get a fixed price in writing before anything starts.
Or email hayden.ross@hrwebsitedesign.com
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