Landscaping & grounds maintenance
Landscaping is the most visual trade there is, and most landscaping websites waste that entirely. A wall of text describing patios, when one before-and-after photograph would have closed the job.
The brief
Two distinct businesses usually sit under one name here: design and build projects worth thousands, and maintenance contracts worth a steady monthly figure. They need separating.
Nothing else you can put on a landscaping website comes close. The same garden, same angle, before and after. It proves the transformation in a way no description manages, and it is the page people send to their partner.
Someone commissioning a garden redesign and someone wanting their hedges cut monthly are different customers with different budgets. One page trying to serve both undersells the design work and overcomplicates the maintenance.
Design projects are lumpy; maintenance is predictable. A page that explains what a contract covers, how often you visit and what it costs monthly makes that work far easier to sell.
Schools, estates and business parks buy on reliability, insurance and staffing rather than on beautiful photographs. If you want that work it needs its own page written in its own language.
Landscaping sites are the worst offenders for enormous unoptimised images. A gallery that takes eight seconds to appear loses the visitor before the first photograph loads, which wastes the best asset you have.
Turfing in spring, leaf clearance in autumn, storm tidy-ups in winter. Pages for the seasonal jobs catch searches that spike predictably every year.
Structure
This structure suits most landscapers. The gallery and the split between design and maintenance do most of the work.
3 pages
Enough to be credible and contactable. Right if you are booked through recommendations and want somewhere to send people who ask to see your work.
5 pages · most chosen
Adds a services page written around your area and a proper before-and-after gallery. For landscaping that gallery does more selling than every other page put together.
7 pages
Splits design and build from maintenance contracts so each speaks to its own customer. One is a considered purchase decided on photographs, the other a steady monthly arrangement decided on reliability.
11 pages · four more services, each its own page
Driveways and artificial grass are the highest-value searches in landscaping and almost nobody builds proper pages for them. Each is a considered purchase where photographs of that specific job do the selling.
Ultimately the choice is yours. These are the pages I would recommend for landscapers based on where the enquiries actually come from, not a fixed menu. Extra pages are £50 each, at build time or later. Privacy policy, terms and the cookie notice are included on every package and do not count towards the page total.
The offer
I want landscaping work in my portfolio, so every package is discounted for landscapers and each one comes with something included on top. Fixed price agreed in writing before anything starts.
Tap a number to switch package
3 pages · home, about, contact
£129 £179
£50 offPlus one month of aftercare free — hosting, updates, security and content edits, at no cost for your first month.
You save £75 in total
Enquire about this package5 pages · adds services and gallery
£229 £249
£20 offPlus site-wide SEO included free, normally £75 — keyword research, page titles, headings and technical checks across every page.
You save £95 in total
Enquire about this package7 pages · adds design and maintenance
£349 £429
£80 offPlus three months of aftercare free, then £75 a quarter or £250 a year. Site-wide SEO is already included on this package.
You save £155 in total
Enquire about this package11 pages · four more service pages
£479 £629
£150 offPlus three months of aftercare free. Four more service pages that would normally add £200 on top of Expert — here they add £50.
You save £225 in total
Enquire about this packageOffer applies to landscapers and grounds maintenance contractors and is available on new builds only. Free aftercare periods start from the day the site goes live, then continue at the standard £75 a quarter or £250 a year. Cancel with 14 days' notice at any point. Offer ends 31 December 2026. No VAT is charged and the price agreed in writing is the price you pay.
FAQs
Six to ten done properly beats thirty done carelessly. What matters is the before shot as much as the after — a beautiful garden with no before photograph is just a nice picture, not evidence of what you did.
They will if nobody optimises them, and most landscaping sites are painfully slow for exactly that reason. Images get resized and compressed properly as part of the build, so galleries stay quick.
Yes, because they are separate businesses. A homeowner planning a garden redesign and an estate manager wanting fortnightly grounds visits share nothing except your phone number.
If you have the staff for it, it is the steadiest income in the trade. It needs its own page though, written about reliability, insurance and cover rather than about beautiful borders.
For maintenance, a from-price per visit or per month helps enormously and filters out the wrong enquiries. For design and build, every project differs too much, so explaining how you quote works better than a number.
Worth pages of their own. Turfing, leaf clearance and storm tidy-ups spike at predictable times each year, and a page ready before the season beats one written after it starts.
Yes, and it is built so you can add a project from your phone. Under aftercare I will do it for you if you would rather send the photos over and get on with the next job.
Two to three weeks for a five page site, three to four for seven, from the point I have your project photographs. Gathering good before-and-after pairs is usually the slowest part, so start early.
Next step
One good pair of photographs tells me more about your work than any brief. I will tell you honestly what would help and what it would cost.
Or email hayden.ross@hrwebsitedesign.com · All industries
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